<\/p>\n
![\"\"](\"https:\/\/labrand.es\/wp-content\/icono-servicios\/1-eye.png\")
<\/div>\nUnderstanding the present<\/h4>\n<\/div>\n\n\nQualitative, quantitative and ethnographic research.<\/p>\n
Read more <\/span><\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/p>\n<\/div>\n
<\/p>\n
\n![\"\"](\"https:\/\/labrand.es\/wp-content\/icono-servicios\/2-random.png\")
<\/div>\n\n\nDiscovering underlying changes<\/h4>\n<\/div>\n\n\nChange Consumer Behavior<\/p>\n
Read more <\/span><\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/p>\n<\/div>\n
<\/p>\n
\n![\"\"](\"https:\/\/labrand.es\/wp-content\/icono-servicios\/3-refresh.png\")
<\/div>\n\n\nCoolhunting<\/h4>\n<\/div>\n\n\nAnalysing trends and emerging values<\/p>\n
Read more <\/span><\/a>\u00a0<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n<\/div>\n
<\/div><\/div>\n<\/p>\n
\n![\"\"](\"https:\/\/labrand.es\/wp-content\/icono-servicios\/4-heart.png\")
<\/div>\n\n\nConnecting through the senses<\/h4>\n<\/div>\n\nLuxury and fragrances<\/p>\n
Read more <\/span><\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/p>\n<\/div>\n
<\/p>\n
\n![\"\"](\"https:\/\/labrand.es\/wp-content\/icono-servicios\/5-road.png\")
<\/div>\n\n\nSetting new ways<\/h4>\n<\/div>\n\nBrand strategy consulting<\/p>\n
Read more <\/span><\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/p>\n<\/div>\n
<\/div><\/div>\n<\/div>Understanding the present<\/h4><\/div><\/p>\n
\n\n- Ad hoc analysis and research<\/li>\n
- Target and profile segmentation<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n
\n- Content specialisation<\/li>\n
- Consumer insights<\/li>\n
- Experimental research<\/li>\n<\/ul>\n<\/div>\n\n
\n- Analysis and Desk Research<\/li>\n
- Generation processes \/ innovation<\/li>\n<\/ul>\n<\/div>\n
<\/p>\n<\/div><\/div><\/div><\/p>\n
“To understand consumers and what every individual case values, what they connect with and how they consume certain products\/brands.”<\/h5>\n<\/div><\/div>\n<\/div>Discovering underlying changes<\/h4><\/div>\nChanging consumer behaviour<\/p>\n
\n- We use our own methodology that allows us to observe and map behaviour changes that start developing in society. Our mapping tool is already in use with more than 3\u00a0000 signs, which are updated and expand on a daily basis.<\/li>\n
- We use the signs to identify new behavioural patterns, predict changes and understand why they occur.<\/li>\n
- The signs are also used to analyse the relationships between them, allowing us to obtain perspective on several aspects.<\/p>\n
“From micro to macro, from local to global, from what’s out to what’s in and on trend.”<\/h5>\n<\/li>\n<\/ul>\n
<\/p>\n<\/div><\/div><\/div>
\n
<\/p>\nBusiness Sociology<\/h3>\n
- \n\t\"2014: The human factor (only available in Spanish)\" has no version set!<\/strong>\n<\/a><\/li>
- \n\t\"2013: The \"Re-\" time (only available in Spanish)\" has no version set!<\/strong>\n<\/a><\/li><\/ul>\n\t\t<\/center><\/p>\n<\/div>\n<\/div><\/div>\n<\/div>
Coolhunting<\/h4><\/div>Analysing trends and emerging values<\/p>\n
\n- Coolhunting is a tool that detects and identifies new trends, i.e. behaviours and emerging forms of expression used by a minority but which are set to be adopted by the masses in the near future.<\/li>\n
- Now, more than ever, we need to not only understand the current reality but to what extent citizen’s mindset is going to change. We especially need to consider their behaviour as consumers and how it is going to affect brands.<\/li>\n
- Trend analysis helps us:<\/p>\n
“Inspire, plan new strategies to stand out, innovate, create new forms of expression and connect with the public.”<\/h5>\n<\/li>\n<\/ul>\n
<\/p>\n<\/div><\/div><\/div>
\n
<\/p>\nCoolhunting<\/h3>\n
\nQualitative, quantitative and ethnographic research.<\/p>\n
Read more <\/span><\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n <\/p>\n<\/div>\n <\/p>\n \nChange Consumer Behavior<\/p>\n Read more <\/span><\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n <\/p>\n<\/div>\n <\/p>\n \nAnalysing trends and emerging values<\/p>\n Read more <\/span><\/a>\u00a0<\/p>\n<\/div>\n<\/div>\n<\/div>\n \n<\/div>\n <\/p>\n Luxury and fragrances<\/p>\n Read more <\/span><\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n <\/p>\n<\/div>\n <\/p>\n Brand strategy consulting<\/p>\n Read more <\/span><\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n <\/p>\n<\/div>\n <\/p>\n <\/p>\n<\/div><\/div><\/div><\/p>\n \nChanging consumer behaviour<\/p>\n <\/p>\n<\/div><\/div><\/div> Analysing trends and emerging values<\/p>\n <\/p>\n<\/div><\/div><\/div><\/div>\nDiscovering underlying changes<\/h4>\n<\/div>\n
<\/div>\nCoolhunting<\/h4>\n<\/div>\n
<\/div>\nConnecting through the senses<\/h4>\n<\/div>\n
<\/div>\nSetting new ways<\/h4>\n<\/div>\n
<\/div>Understanding the present<\/h4><\/div>
\n
\n
\n
“To understand consumers and what every individual case values, what they connect with and how they consume certain products\/brands.”<\/h5>\n
<\/div>Discovering underlying changes<\/h4><\/div>
\n
“From micro to macro, from local to global, from what’s out to what’s in and on trend.”<\/h5>\n<\/li>\n<\/ul>\n
\nBusiness Sociology<\/h3>\n
<\/div>Coolhunting<\/h4><\/div>
\n
“Inspire, plan new strategies to stand out, innovate, create new forms of expression and connect with the public.”<\/h5>\n<\/li>\n<\/ul>\n
\nCoolhunting<\/h3>\n